"Relationship Marketing - Theoretical Consideration "

Consideration Sets and Competitive Marketing

We study a market model in which competing firms use costly marketing devices to influence the set of alternatives which consumers perceive as relevant. Consumers in our model are boundedly rational in the sense that they have an imperfect perception of what is relevant to their decision problem. They apply well-defined preferences to a “consideration set”, which is a function of the marketing ...

Theoretical Modeling in Marketing

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive o...

Realizing Unbiased Deformation: A Theoretical Consideration

Maps of local tissue compression or expansion are often recovered by comparing MRI scans using nonlinear registration techniques. The resulting changes can be analyzed using tensor-based morphometry (TBM) to make inferences about anatomical differences. Numerous deformation techniques have been developed, although there has not been much theoretical development examining the mathematical/statis...

The Evolution of Relationship Marketing

Relationship Marketing is emerging as a new phenomenon. However, relationship oriented marketing practices date back to the pre-Industrial era. In this article, we trace the history of marketing practices and illustrate how the advent of mass production, the emergence of middlemen, and the separation of the producer from the consumer in the Industrial era led to a transactional focus of marketi...

Global Diffusion of Relationship Marketing